FitStrand
For gyms, studios & coaches

Your Brand.
Your Members.
Your App.

Give your members a complete digital fitness experience under your own brand — workouts, coaching, nutrition, progress, challenges and more.

Start Your 14-Day Free Trial Book a Demo

No credit card required.

FitStrand · Admin
Example data
Dashboard
Members
Programs
Groups
Messages
Billing
128
Active clients
6
Trainers
412
Workouts / wk
Weekly completed sessions · example data
Strength Foundations · Week 3
Spring Check-In Challenge
12 invitations pending
FitStrand
Today's workout
Goblet Squat · 3×10
Incline Press · 3×8
Seated Row · 3×12
1,940 kcal · 155g protein
Coach: “Nice work on week 3 — keep the tempo slow.”
Example data
The problem

Your members shouldn't need five different apps.

Gyms and coaches piece together workouts, nutrition, messaging, spreadsheets and progress tracking across different tools. FitStrand brings the member experience together under your own brand.

Without FitStrand

  • Spreadsheets
  • Messaging apps
  • Generic workout apps
  • Disconnected nutrition tools
  • Manual follow-up

With FitStrand

One branded member platform.

  • Programs and workouts
  • Nutrition and progress
  • Messaging, groups and challenges
  • Members and staff in one dashboard
Platform

Everything you need to coach, engage and retain members.

Your Brand

Your organization name, logo and colors across every screen your members open.

Your Gym
Today's workout
Goblet Squat · 3×10
Incline Press · 3×8
Seated Row · 3×12
1,940 kcal · 155g protein
Coach: “Nice work on week 3 — keep the tempo slow.”
Example data

Workout Programming

Build reusable programs with weeks, workouts and exercises, then assign them to individual clients or whole groups.

Member Management

Members, trainers, assignments and organization access in one dashboard.

Nutrition

Targets, food logging, barcode lookup, grocery and eating-out guidance.

Progress Tracking

Completed workouts, measurements, check-ins and adherence over time.

Messaging

Private coach-to-member threads, group conversations and announcements.

Groups & Challenges

Coaching groups with shared programs and challenges scored from real activity.

AI Coach

A built-in chat coach that answers using a member's own plan and recent activity.

Bulk Member Import

Bring your existing client list with you — import a CSV and invite everyone at once.

White label

Your business is the brand members see.

FitStrand runs in the background. Your logo, name and colors run the experience.

The platform
FitStrand · Admin
Example data
Dashboard
Members
Programs
Groups
Messages
Billing
128
Active clients
6
Trainers
412
Workouts / wk
Weekly completed sessions · example data
Strength Foundations · Week 3
Spring Check-In Challenge
12 invitations pending
Your logo + colors
What your members see
Your Gym · Admin
Example data
Dashboard
Members
Programs
Groups
Messages
Billing
128
Active clients
6
Trainers
412
Workouts / wk
Weekly completed sessions · example data
Strength Foundations · Week 3
Spring Check-In Challenge
12 invitations pending
Your Gym
Today's workout
Goblet Squat · 3×10
Incline Press · 3×8
Seated Row · 3×12
1,940 kcal · 155g protein
Coach: “Nice work on week 3 — keep the tempo slow.”
Example data

FitStrand is a branded, mobile-responsive web platform members can add to their phone home screen. It does not currently publish a separate App Store or Google Play app per gym. Interface examples above use demo content.

How it works

Launch your member platform in minutes.

  1. 01

    Create your account

    Start a 14-day trial. No credit card required.

  2. 02

    Brand your platform

    Add your gym name, logo and colors.

  3. 03

    Add your team

    Invite admins and trainers.

  4. 04

    Bring in members

    Invite clients individually or import a CSV list.

  5. 05

    Start coaching

    Programs, groups, messaging and progress in one place.

Built for coaching businesses of every shape.

Independent gymsPersonal training studiosOnline coaching businessesTransformation programsBoutique fitness studiosMulti-coach fitness businesses
Pricing

Simple pricing in USD.

14-day free trial · no credit card required. Owners, admins and trainers are unlimited and never count toward your client limit.

Starter

$59 USD
per month

Up to 50 active clients

  • Full platform, no feature gates
  • Unlimited owners, admins, trainers
Start Free

Growth

Most popular
$129 USD
per month

Up to 150 active clients

  • Full platform, no feature gates
  • Unlimited owners, admins, trainers
Start Free

Pro

$249 USD
per month

Up to 300 active clients

  • Full platform, no feature gates
  • Unlimited owners, admins, trainers
Start Free

Scale

Let's Talk

301+ active clients — custom pricing

  • Full platform, no feature gates
  • Unlimited owners, admins, trainers
Contact Us
FAQ

Questions, answered.

Still unsure? hello@fitstrand.com

Give your members an experience built around your brand.

Start your FitStrand platform today.

Start Your 14-Day Free Trial

No credit card required.